Digital Marketing

How to Run Google Ads on a Limited Budget

Set a Limit on Your Google Ads Spend

What are you genuinely ready and able to spend on your advertisements is the most crucial question. Decide on a monthly spending cap that you are comfortable with, and then start evaluating whether or not that cap is practical. This is how:

At the best Digital Marketing Institute in Thane, we teach you how Google splits your monthly budget into daily budgets, enabling you to spread out your ad spending over the course of the full month. Therefore, your daily budget is refreshed every morning rather than Google using up your whole budget in a few days and making your account inactive for the remainder of the month.

Narrow Your Business Objectives

The truth is that the sooner you spend money, the sooner you’ll get valuable data, the sooner you’ll be able to improve your campaigns, the sooner Google will set up its machine-learning to identify your best prospects and show them the ads, and the sooner you’ll start generating leads. This is one of the reasons agencies require a minimum spend.

You’ll need to focus your company goals, possibly starting with only one, in order to make your budget go further. Yes, this reduces your chances of being discovered for everything you do, but you won’t blow through your money before acquiring important information.

Target Keywords

False question If money is truly tight, you should start by focusing exclusively on one profitable term (or a couple, if they have a low enough cost-per-click).

It’s time to focus your keywords when you’ve determined the upper limit of your budget and whittled down your company goals (ideally to only one).

Researching keywords is vital since they are essentially where your money is going to be spent. You place a bid based on how much money you’re prepared to lose on each click on those keywords.

Target a Smaller Geographic Area

Running your advertising in a certain region is another approach to make the most of a tight budget. This is advantageous if you just serve your local region, but it may also be advantageous if your good or service can be supplied elsewhere, such as business counselling or online shopping.

Therefore, if you don’t have a retail location or a limited-service region, where should you focus your advertising? See where your visitors are coming from by looking at your Google Analytics. Take a look at your sales and note the locations of your clients. At the best Digital Marketing Course in Navi Mumbai, we teach our students to identify certain places to view where there is more activity than usual so that they can concentrate their advertising there.

Make an Exact Match

You should be aware of the kind of match that your campaign is built on. This has to do with how closely a particular search matches the desired term. Broad Match is never the best option if you have a tight budget! Once again, be more focused in order to maximise your investment.

The length of your long-tail keyword will determine whether you select Phrase Match (a middle option between exact and wide) or Exact Match (the narrowest option). For keywords like “top non-vegetarian restaurants,” I may advise beginning with an exact match at first, but if you don’t get any hits in the first few days or weeks, switch to phrase match and see what searches you come up for.

Use Negative Keywords to Rein In Your Spend

Negative keywords have nothing to do with bullying or using derogatory language! Even if they utilise a lot of the same terms, it’s important to ensure that your advertising don’t appear on searches that are irrelevant to you.

Use Dayparting to Control Ad Spend

Google also gives you the option to run advertisements during times or days of the week that would be most profitable for you.

Once more, the more precisely you define your goals, the further your advertising money will go.

Make Sure Your Landing Page Converts

A landing page’s conversion rate—whether visitors perform a desired, quantifiable action there—can have a direct impact on both your ROI and your ad budget.

Your ad budget runs out faster the more money you have to spend each click. In order to collect as much data as we can and maximise return on investment, we want every click to convert.