NetBase Quid is a marketing research company specialising in helping companies make better-informed marketing decisions by using data and analytics to understand consumers. You may have a specific goal in mind, but how will you know if it’s working without the right data to back up your decisions? This blog post will look at NetBase Quid consumer research and how it can help with marketing decision-making. Below are ways in which companies or brands can use consumer research to make marketing decisions and form a marketing campaign based on principles of consumer research.
- Understand Customer Feedback
There are many customer feedback sites available to access to understand what people are saying about your brand. Reviewing these sites can help you get a good idea of how consumers are responding to your product, service or company. Take this information into consideration when creating marketing campaigns that involve engaging with customers because it can affect your brand image.
- Get Recommendation Quotes to Improve the Marketing Strategy
Having recommendations from customers can help you improve your existing marketing strategy. These quotes can come in many forms, such as suggestions for improving customer service or ideas for new products to launch. For example, if there is one consistent complaint among consumers’ reviews, you may want to do some research on what you can do to improve your product or brand image.
- Understand Consumer Preferences
NetBase Quid mentioned earlier provides this type of research by using big data analytics tools. For example, you would be able to see preferences based on demographic information for a particular topic. If the market research suggests that a large number of your consumers are in the 18-25 demographic, then you may want to focus your marketing efforts on this segment. This information can also help with other aspects such as customer service or product development by finding out what people like and don’t like about similar products.
- Get Customer Feedback for Improving Marketing Existing Products
With NetBase Quid consumer research, you can use tools that let you ask consumers questions about your existing products. This allows you to get feedback on what people like or dislike about your product to help with decisions for its improvement or discontinuation. Also, depending on the information you receive from this type of marketing research, it can be used for future campaigns to engage with customers.
- Identify Top Selling Products
Customer feedback can also be used for identifying top-selling products by seeing the most popular items mentioned in reviews. You can then analyze customer feedback to know how you can improve these products or update them to meet customer needs. If the review mentions that a particular feature of your product is the most favoured, you would have to consider putting more focus on that feature because it could be beneficial for future marketing decisions.
- Identify New Products to Introduce and Marketing Strategy for Launching
You can also use customer feedback to develop a new product or identify one that consumers like and present it for marketing. This information is essential for developing the best possible product launch strategy for your new or existing products.
- B2B Marketing Decisions
Consumer research can be used in many different ways, not just for improving current marketing strategies but also for coming up with new ones and product development. There are countless examples of how companies have used consumer research to improve their marketing, product development and other aspects of a business. The insights gained from this type of market research can greatly influence the efficacy of your strategies. It helps you identify what works and what doesn’t so that you have the data to make better decisions for your brand in the future.